UTLA Beauty

We have been visionaries since day one. Seeing possibilities is what we did when we first created All Things Beauty, All in One Place® — a store experience that connected with how beauty lovers actually shopped. And it forever changed the game.

Vision

To be the most loved beauty destination of our guests and the most admired retailer by our Ulta Beauty associates, communities, partners and investors.

Mission

Every day, we use the power of beauty to bring to life the possibilities that lie within each of us — inspiring every guest and enabling each associate to build a fulfilling career.

Values

We work toward our vision and mission with our values at the heart of everything we do.