Chain Reaction Cycles is an online brand of the Frasers Group, having been bought after WiggleCRC went into administration with losses of £97 million.

Previously it was an online retailer of cycling products based in Belfast, Northern Ireland. A 2016 merger with Wiggle Ltd resulted in the formation of the WiggleCRC Group, whose head office was in Portsmouth, England. WiggleCRC entered administration in October 2023, and only the brands were transferred to the new owners.

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