The Vitamin Shoppe

Since 1977, The Vitamin Shoppe^® has been dedicated to helping you become your best self, however you define it. We’ve got vitamins, naturally—but we’re so much more! At VitaminShoppe.com, our app, and in 700+ stores across the country, you’ll find a huge assortment of high-quality, cutting-edge supplements, proteins, healthy weight support, aromatherapy, herbs, superfoods, natural beauty products, and more.

Our Mission

Everyone is deserving of good health. At The Vitamin Shoppe^®, our commitment to good health for all is reflected in our dedicated teams that serve communities across the globe.

Each Health Enthusiast^® at The Vitamin Shoppe has a unique story and life experience. We draw pride and strength from a deep appreciation of our differences and collective passion for helping our customers become their best selves, however they define it. This bonds us and drives us to deliver high-quality nutritional and self-care solutions from the most innovative brands, as well as expert guidance to support any health goal.

No matter which direction your journey leads, we’ll help keep you moving forward.

Lifelong wellness starts here.