Temu is an online marketplace operated by the Chinese e-commerce company PDD Holdings, which is owned by Colin Huang. It offers heavily discounted consumer goods mostly shipped to consumers directly from China.

Temu’s business model has allowed it to become popular among consumers but has also drawn concerns over data privacy, forced labor, intellectual property, and the quality of its marketplace products. The company has been embroiled in legal disputes with its rival Shein.

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